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Hearing this brought Itoi to tears he eventually reduced his workload, forming a team and began development of MOTHER in Ichikawa, Chiba.
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Miyamoto’s reasoning was that Itoi was often busy and wasn’t sure if Itoi could fully commit to the project. With his story in hand, he went to present this to Shigeru Miyamoto, who liked the idea and pitch for MOTHER, but was hesitant to develop such a game with Itoi. He took a train ride to Kyoto, Japan, where Nintendo Headquarters is located. Towards the end of the 1980s, Shigesato Itoi developed a story and wanted to try his hand atthe video game-style of medium. As this was developing, he slowly created an essay-like writing style to his work, as well as creating lyrics and assisting in the music industry in Japan. In the 1980s, Shigesato Itoi developed a profession for creating advertisements for the general public. Typically, he spends most of his time working on his website. Although folks mostly know him for producing these games, Itoi has had his fair share into copywriting, writing song lyrics, producing essays, and acting! He is currently the editor-in-chief of his website Hobo Nikkan Itoi Shinbun (‘Almost Daily Itoi News’).
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Shigesato Itoi (糸井重里), is the creator of the MOTHER series and Shigesato Itoi’s No.1 Bass Fishing series.